Marketing
Wherever you chose to set up your LighterLife franchise you can
be sure the LighterLife Marketing Team will do all they can to help
you promote your business. LighterLife has a high level
of brand awareness and you'll be able to take advantage
of:
National advertising
LighterLife advertises in national newspapers, magazines and on
TV. As a LighterLife franchisee your business will benefit from
excellent brand awareness.
On the radio
LighterLife can help you promote your business on your local
radio station. Just think of all those people stuck in traffic and
wondering how to lose weight.
On the web
LighterLife has its own website where people can find out if
there's a franchisee in their area. You'll also have the chance to
say a bit about yourself and give the times of your weekly
meetings.
On TV
Promotional events
LighterLife can provide you with display boards and banners, in
fact everything you need to set up in a shopping centre or at a
wedding fayre to cost effectively promote your
business.
"The Marketing Team are here to make sure franchisees
get the best results possible for every pound they spend
on promoting their business. Of course it's their business and
they know their area but things like producing banners and display
boards are often best done centrally" Natalie,
LighterLife Counsellor Marketing Manager