Brand builder finalist
The following press release appeared in the
Daily Express in the summer of 2009:
We are delighted to have been shortlisted
for the Brand Builder Award. We see this as recognition of the huge
marketing and PR effort that has been a key focus for LighterLife
over the last 12 months. As a result of significant investment in
brand building initiatives we have already seen a dramatic increase
in direct referrals for our franchisees. Winning this award would
highlight the strength of our brand to both existing and potential
franchisees, and would be testament to the hard work of everyone
within our organisation.
LighterLife franchisees benefit from the
services and support of dedicated teams in Business Development,
Marketing and PR as well as ongoing comprehensive training – the
kind of support often only found in much larger organisations. We
always place emphasis on helping franchisees to build brand
awareness in their local areas and provide an extensive range of
tools and materials as well as significant financial support so
that franchisees can run cost-effective promotional events and
campaigns. This activity combined with our national TV, press and
online campaigns has led to a considerable increase in brand
awareness amongst our target audience since 2007.
LighterLife offers a unique approach to
weight loss and weight management combining a very-low-calorie diet
with specialised counselling which is not found elsewhere in the
industry.