References
1. http://www.statistics.gov.uk/CCI/nugget.asp?ID=6
(total UK population 60.975m) and http://www.statistics.gov.uk/cci/nugget.asp?ID=949
(U16 population is 19% of total ie 11.585m.
2. Figures
for UK based on English statistics*, from Health Survey for
England, in Foresight 2007.
http://www.foresight.gov.uk/OurWork/ActiveProjects/Obesity/KeyInfo/Index.asp
(download ‘project final report), accessed August 2009. Foresight
states that ‘data from devolved administrations [Wales, Scotland,
Northern Ireland] show broadly similar trends but are collected
less frequently.’
3. Figures
for UK based on English statistics*, Health Survey for
England/Healthy lifestyles: knowledge, attitudes and behaviour.
http://www.ic.nhs.uk/statistics-and-data-collections/health-and-lifestyles-related-surveys/health-survey-for-england/health-survey-for-england-2007:-healthly-lifestyles:-knowledge-attitudes-and-behaviour-%5Bns%5D
accessed August 2009 gives 41% of men overweight and 32% of women
overweight. Assuming roughly equal numbers of men and women,
average is 37% (to 2 sig fig).
4.
LighterLife’s target market for overweight/obesity is 24% + 37% =
61% of total adult population of 49.39 million = 30.13 million.
5.
Foresight, Tackling Obesities: Future Choices – Project Report,
Government Office for Science, October 2007.
- 6. House of Commons Health
Committee, Obesity: Third Report of Session 2003-4, London
2004.
- 7. Tackling Obesity in
England. Report by the comptroller and auditor general, House of
Commons session 2000-2001, London, February 2001.
- 8. National Obesity
Forum, 2008.
- 9. A 10% weight loss
cuts risk of developing type 2 diabetes by 50% – from Obesity, Your
Questions Answered (Campbell, Haslam) pp.43 (quoting Jung, R.
British Medical Bulletin 1997; 53(No2):307-321 – p311).
- 10. Jung R. Obesity as a disease.
Br Med Bull 1997;53(2):307–321.
- 11. Ashley FW, Kannel WB. Relation of
weight change to changes in atherogenic traits: The Framingham
Study. J Chronic Dis. 1974;27:103-114.